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10 Creative Ways for Small Businesses to Utilize Marketing During the Super Bowl


The Super Bowl isn't just about touchdowns and halftime shows—it's also a prime opportunity for small businesses to score big with their marketing efforts. With millions of viewers tuned in, there's no better time to showcase your brand and connect with potential customers. In this blog post, we'll explore 10 creative ways for small businesses to market during the Super Bowl and make the most of this exciting event.


  1. Social Media Engagement: The Super Bowl sparks conversations across social media platforms, making it the perfect time for small businesses to engage with their audience. Share relevant content, join conversations using trending hashtags, and interact with followers in real-time to increase visibility and brand awareness.

  2. Host a Super Bowl Party: Consider hosting a Super Bowl watch party at your business location to attract customers and create a sense of community. Offer special promotions or discounts for attendees, and encourage them to share their experience on social media to amplify your reach.

  3. Create Super Bowl-themed Promotions: Develop promotions or discounts that tie into the Super Bowl theme. Whether it's offering discounts based on the final score of the game or running a "predict the winner" contest, these promotions can generate excitement and drive sales for your business.

  4. Utilize Local Advertising: Take advantage of local advertising opportunities to reach potential customers in your community. This could include sponsoring a local Super Bowl event, placing ads in newspapers or magazines, or partnering with other businesses for cross-promotion.

  5. Run Targeted Ads: Invest in targeted online advertising during the Super Bowl to reach potential customers who are browsing the internet during commercial breaks. Platforms like Google Ads and Facebook Ads allow you to target specific demographics and interests, maximizing the effectiveness of your ad spend.

  6. Create Super Bowl-themed Content: Develop content for your website, blog, or social media channels that is related to the Super Bowl. This could include recipe ideas for game day snacks, tips for hosting a Super Bowl party, or fun facts about the teams playing. By providing valuable and relevant content, you can attract and engage your audience.

  7. Offer Super Bowl Specials: Create special promotions or discounts for your products or services that are tied to the Super Bowl. Whether it's offering limited-time deals, bundle offers, or exclusive Super Bowl-themed products, these specials can incentivize customers to make a purchase and drive revenue for your business.

  8. Engage with Your Audience in Real-time: Monitor social media conversations during the Super Bowl and engage with your audience in real time. Respond to comments, share relevant content, and participate in trending hashtags to increase visibility and foster meaningful connections with your audience.

  9. Partner with Influencers: Collaborate with local influencers or micro-influencers to promote your business during the Super Bowl. Whether it's sponsoring their Super Bowl-related content or hosting a giveaway with their followers, influencer partnerships can help expand your reach and attract new customers.

  10. Follow Up After the Game: After the Super Bowl, follow up with potential customers who engaged with your marketing efforts. Send personalized emails, offer exclusive post-game promotions, or invite them to visit your business in person to capitalize on the momentum generated during the event.


The Super Bowl presents a unique opportunity for small businesses to showcase their brand and connect with customers in meaningful ways. By leveraging social media, hosting events, creating engaging content, and offering special promotions, small businesses can make a big impact during the big game. With creativity, planning, and strategic execution, small businesses can score big marketing wins during the Super Bowl and beyond.


Looking to elevate your Super Bowl marketing strategy for next year? Consider reaching out to 24 East Media. Our team specializes in crafting tailored marketing strategies that maximize your brand's exposure and engagement during major events like the Super Bowl. With our expertise and dedication to helping small businesses succeed, we'll work with you to create a winning game plan that drives results and takes your business to the next level. Contact us today to get started on your Super Bowl strategy for next year!

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